- Victoria’s Secret rejected a conspiracy theory circulating online claiming RFID tags in its bras and underwear are being use for human trafficking.
- In a series of posts circulating on social media, users falsely allege that the radio-frequency identification tags — which are commonly used in the industry to track inventory in real-time — are tied to sex trafficking.
- “We only use this technology in our back room and sales floors to help us manage inventory so that our associates can efficiently support our customers’ needs,” a Victoria’s Secret spokesperson said in a statement to Business Insider.
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Victoria’s Secret dismissed a conspiracy theory alleging that RFID tags embedded in its bras and underwear are being used as tracking devices.
The claims appear in a series of recent social media posts alleging the lingerie company has been using the technology for sex trafficking purposes. In recent years, RFID, which stands for radio-frequency identification, has become a popular technology used for real-time inventory tracking among retailers including Lululemon, L Brands, and Uniqlo.
—Anaya Rose 🥀 (@Annnnayaaa) July 11, 2020
A Victoria’s Secret spokesperson denied the claims in a statement to Business Insider and said the tags are used strictly for inventory purposes.
“Like many other retailers, this technology helps us deliver a great store experience by ensuring we have the right products available for our customers,” the spokesperson said in a statement to Business Insider. “We only use this technology in our back room and sales floors to help us manage inventory so that our associates can efficiently support our customers’ needs.”
The allegations come amid a related conspiracy theory circulating social media tying Wayfair to sex trafficking efforts involving expensive cabinets, which the online furniture seller has also denied.